We learned a lot in the last five months since we started working on Bask and this podcast! We’re closing out our first season of the Bask in Friendship podcast today, with what we’ve learned and where we’re headed.
Breck understands more about how much effort it takes to build and maintain friendships – through our Bask conversations she's been inspired to make more of an effort with friends. Sally has learned that the world really does need help making friends! So Bask is a whole lot personal and a whole lot universal.
We've also been working with a designer – and we've really enjoyed it for two people that have never built a consumer app before! We tested Bask via Zoom gatherings a few months back, but we learned from that that we actually needed to emulate a more casual IRL gathering, we wanted it to feel less formal, and so we built into our design a way to support that natural ease (and sometimes awkwardness!) of jumping into a conversation. This means no start times to video chat rooms, no waiting in the wings, and no formal intros or moderators.
We also learned that friend apps really don’t need to tell women who to meet – that doesn't make sense for women! Swiping just isn’t our style. Women need time to connect and go deep on shared interests and experiences – it takes 200 hours to get to deep friendship, which is the goal most women over 30 have. So we couldn't create Bask like every other dating app where we suggest individuals, but instead suggest interest/experience rooms, so you have a great initiation point to get the conversation started.
So now we've got an MVP (minimum viable product) clickable prototype. Rough sketches came out of our head and into the real world! We’re closing out the first season of our podcast with smiles on our faces and wind at our backs.
We'd love to share with you – send us a note (baskfriends@gmail.com) if you'd like to check out our designs and give us feedback. See you next season!
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